IRIS-1449

Generate multi-variant landing page for contractor answering service

Open Jira

SEO seed: contractor answering service

Create 3 production-quality landing page variants for Iris using the Agent Landing Page automation.

Primary SEO Seed

contractor answering service

Audience

General contractors and trade businesses that lose job requests while crews are in the field.

Landing Page Intent

Position Iris as an AI receptionist for contractors that answers overflow and after-hours calls, captures project details, qualifies urgency, books estimates or callbacks, and keeps every lead visible without adding front-desk headcount.

Source Evidence

seo-competitive-landscape.md: 720 volume, $50.93 CPC, whippy.ai #5 is not an AI receptionist and dialzara #7 is the only direct AI-style competitor.

wiki/log.md: contractor answering service was flagged as one of the high-CPC expanded opportunities.

iris-sales-strategy.md: home services, plumbers, and contractors are target verticals.

Generation Requirements

Use the current Iris develop branch design system at frontend/claude-design/design-system/iris-design-system.

Use Iris brand/product context from ~/dotfun/iris-base/wiki and the current Iris frontend design bundle.

Run SEMrush research during generation and write SEMrush evidence JSON for every variant.

Use the repo-local landing-page-option, seo-page-writer, and humanizer contracts as the automation normally does.

Do not use HIPAA, medical, dental, legal, tenant, or other regulated/sensitive PII vertical framing in this page.

Avoid placeholder, fallback, wireframe, lorem ipsum, or explanatory preview copy.

Keep variants materially different while preserving Iris positioning and design-system alignment.

Acceptance Criteria

Three validated variants are generated and linked from the private review page.

The Jira ticket receives the multi-variate review URL and direct variant links.

The generated page focuses on the specified SEO seed and audience.

The page can be launched later through the Agent Landing Page review flow without moving Jira to Done until production verification passes.

Options

Keep the variants that should receive traffic.

Variant A

- answering service volume=6600 cpc=59.07 competition=0.55 - phone answering service volume=3600 cpc=52.08 competition=0.21 - telephone answering service volume=2900 cpc=52.08 competition=0.21

Conversion5/5SEO5/5Brand5/5Visual5/5

Variant B

- answering service volume=6600 cpc=59.07 competition=0.55 - phone answering service volume=3600 cpc=52.08 competition=0.21 - telephone answering service volume=2900 cpc=52.08 competition=0.21

Conversion5/5SEO5/5Brand5/5Visual5/5

Variant C

- answering service volume=6600 cpc=59.07 competition=0.55 - phone answering service volume=3600 cpc=52.08 competition=0.21 - telephone answering service volume=2900 cpc=52.08 competition=0.21

Conversion5/5SEO5/5Brand5/5Visual5/5